Thanuja Kodiswaran is a co-founder of Latchiya Software Systems. She is an alumnus of Madurai Kamaraj University , Thanuja holds a Masters degree in Computer Science and a bachelor's degree in physics and has taken technology related courses from University of California, San Diego. Prior to co-founding Latchiya Software Systems, Thanuja has worked on various projects at Qualcomm (San Diego). At Qualcomm, Thanuja was involved in Global Star base station Projects and CDMA MSM related projects.

Kodiswaran Babu

Founder

Kodiswaran Babu founded Latchiya Software Systems in 2006. He is an alumnus of University of Louisiana (USA) and Thiagarajar College of Engg (Madurai, India). Kodis holds two Masters Degree from USA and has taken several management and technology related courses from University of California, San Diego and San Diego State University. Prior to founding Latchiya Software Systems, Kodis had worked on various projects at Qualcomm (San Diego) for 9+ years. At Qualcomm, Kodis was involved in CDMA Base station and mobile station projects. In one of the research projects Kodis was awarded a Patent in CDMA searcher and an award for trade secret. For a brief amount of time Kodis had worked in Motorola working for wireless messaging group.

Latchiya has created an innovative system for mobile barcode coupons, allowing retailers to capitalize on instant redemption or immediate confirmation for fulfillment. Retailers can create and provision m-coupons on a daily basis and publish mobile coupons to their loyal customers through opt-in subscription service. It is a powerful web hosted solution, which can collect and track response rates by customer, place, and effectiveness of offer.Mobile coupons that are stored and carried in the phone have higher redemption rates than paper or e-coupons because they are not forgotten, or left at home.

m-coupons can drastically reduce delivery and redemption cost, trigger impulse buys, and offer these benefits. We can collect and track response rates by customer, place, and effectiveness of offer.We can even track if the offer was forwarded to another phone. Digital coupons are created and customized according the marketers requirements. Redeeming m-Coupons is easier for the end-user than any method available today. Digital coupon will be sent to the potential client's cellular phone or PDA through a direct marketing campaign using WAP (Wireless Application Protocol). The coupon can then be redeemed at "brick-and-mortar" outlets if the client chooses to purchase the product.

Based on the idea that we take our mobiles with us wherever we go, Latchiya conceives the idea of displaying a ticket on the screen, in the form of a barcode. After a transaction over the mobile or the web, it could be downloaded via a WAP site. The "ticket" dematerialised in this way could resemble a simple conventional barcode, like that you see on most products on sale, or be in two dimensions and then contain far more data. For example, for a travel coupon, the barcode could contain complete information about the transaction (customer's name, number of persons travelling on the ticket, means of payment used, time of departure, time of arrival, and so on). The virtual ticket is thus stand-alone and these data no longer have to be retrieved from a data bank located on-line or remotely. The customer simply presents his mobile screen in front of a reader similar to those used by supermarket check-outs to validate his ticket.

By doing away with paper, this innovation makes life easier for the user, who can now place his order right up to the last moment (unlike remote sales of paper tickets which have to be booked in advance). It also avoids ticket queues. This service, called m-Ticketing, could complement those built around m-Payment: after booking, then paying, m-Ticketing is a solution for rapid authorisation to access a service. For the operator, apart from the mobile phone being a way of making life easier, this enables a relationship of trust to be established with the customer. Furthermore, depending on the partnerships set up between the operator and the organisation proposing the service, a percentage remuneration mode could be set up on a case by case basis.The applications of m-Ticketing are vast: from shows to sporting events, through transport services, and so on. 70% of current mobile phones would be potentially compatible with this type of service, but this proportion is gradually rising as the terminal population is renewed.

SMS4APPOINTMENTS is a mobile appointment service platform, which allows customers to look at the appointment calendar through their mobile for a service provider. This service helps clinics, hospital, beauty salons, fitness centres, restaurants and automobile dealers for managing, tracking and analyzing their appointments. This service platform supports both SMS and GPRS based appointment booking. System also has the facility to send reminder SMS to customers for an upcoming appointment.This service replaces your paper booking appointment and facilitates consumers to book appointment through mobile phone by simple text. The on-screen calendar lets you check your schedule and book the appointments.